Novocaine uses a particle system to instantiate objects, then turns them into real objects so they can be individually adjusted. He then shows a neat way to bulk-edit their animations to produce a cool product animation. Easy to follow, and it contains one or two neat tricks that you might not know yet!
I have a LONG history with Blender - I wrote some of the earliest Blender tutorials, worked for Not a Number and helped run the crowdfunding campaign that open sourced Blender (the first one on the internet!). I founded BlenderNation in 2006 and have been editing it every single day since then ;-) I also run the Blender Artists forum and I'm Head of Community at Sketchfab.
